Priority Inc began as the vision of founder Frank Rose — a craftsman with a dream to turn ideas into reality. With over 50 years of hands-on experience in the construction and home transformation industry, Frank has dedicated his life to helping hundreds of families reimagine their homes into spaces of beauty, comfort, and meaning.

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Family has always been at the core of Priority. Frank has been married to his wife for 34 years, and together they’ve built a legacy grounded in integrity, hard work, and love. As their family grew — welcoming two daughters and now two granddaughters — so did the mission of Priority.

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Today, Frank’s daughter Samantha has proudly joined the team to help carry that legacy forward. Together, they continue to create spaces where families can grow, celebrate, and make new memories for generations to come.